Are you sure that your Klaviyo pricing plan is right?

80% chances are that you are not.
pricing plan


As a marketer, you’re always looking for ways to optimize your campaigns and get the most out of your budget. But have you ever stopped to think about whether you’re on the right pricing plan for your needs?

Klaviyo offers different pricing plans based on the no. of active subscribers that you have. In my experience, I have observed eCommerce companies dishing out extra cash for their Klaviyo subscription as the pricing plans appear to be based on active subscribers count.

In reality, the pricing is based on the number of emails that you are actually sending, and due to this, many brands are on completely wrong plans.

The best way to know if you’re on the right Klaviyo pricing plan is to start tracking your monthly number of emails that you are sending. Once you have this data, you can check it against the different pricing plans and see which one makes more sense for your business.

This article will guide you through a simple five-minute evaluation process. Keep reading to make sure that the plan you choose perfectly aligns with your company’s needs! 

Step 1: Check your current plan

Go to your Klaviyo Account > Billing and check what’s your current plan and how many email sends it allows

Step 2: Go to metrics

Now, go to Analytics > Metrics and search for a metric “Received Email”

Step 3: Received Email Metric

Click on Received Email to go to its page

Step 4: Adjust date range

Now, change the date range to last 3 months

Step 5: Adjust frequency

change frequency to Monthly

Step 6: Note down the number of emails

You will be able to see how many emails you have actually sent each month in last 3 months

👉 Now, if the number of actual emails sent monthly is considerably lower than your current plan limits, there is a scope to downgrade the plan and save money.

In the example account shown above, the client is on a plan that allows 450k emails per month, but they are actually sending 210k emails per month for last couple of months. So, they can actually downgrade to a $375-400 plan and save $250 every month.

⚠️ One key point to note here is that whatever plan you choose, no. of profiles is the maximum no. of people that you can email in one campaign. For example, if you have 50k active profiles but you are on a 25k profiles plan, you can segment your subscribers in two lists of 25k-25k each and send two campaigns one to each. But, this is actually an excellent technique to utilize as it encourages you to divide your audiences and deliver personalized messages instead of the same email campaign for everyone.

I recommend that you review your Klaviyo pricing plan regularly, as the no. of emails sent can change over time. This will help ensure that you are always on the best plan for your business needs and not paying more than necessary.

By now you must have realized how important it is to make sure that your Klaviyo pricing plan is aligned with your needs. Monitor the number of emails sent every month and upgrade or downgrade your plans whenever needed. Doing this can save you a lot of money in the long run!

If you have any questions about Klaviyo pricing plans or how to optimize your marketing campaigns, feel free to reach out. We’re here to help!

Happy optimizing! 🙂