In the world of email marketing, there’s nothing worse than landing in the spam folder. It’s like being banished to a dark corner where no one can find you. And worse, it can have a significant impact on your business as emails that don’t make it to the inbox are emails that are never read.
If you’re struggling with getting your emails out of the spam folder in Klaviyo, you’re not alone. It’s a common issue that many email marketers face. However, with the right strategy and approach, you can improve your email deliverability and get your emails in front of your audience.
In this article, we’ll cover a four-step framework that can help you get out of the spam folder fast in Klaviyo. We’ll start by discussing why emails end up in spam and how to check if you’re ending up there too often. Then we’ll dive into the four steps that can help you improve your email deliverability, increase positive engagement, and ultimately, land in the inbox where you belong.
Why do emails from Klaviyo go to spam?
There are a few reasons why emails may end up in the spam folder. Firstly, different email providers have different metrics for determining whether an email is marked as spam or not. However, there are some general principles that apply across the board.
Now, the easiest way to describe how something is going to be flagged as spam or not is really just described as a vote. Positive votes include actions like opening an email, clicking on a link, or going to a website, while negative votes include unengagement, such as not opening an email or marking it as spam. If you have a high volume of negative votes, your emails are more likely to end up in spam.
Another reason why emails may end up in spam is poor email list quality. If you’re sending to invalid or inactive email addresses, or to people who haven’t given you permission to email them, your emails are more likely to be marked as spam.
In addition, using spammy content can also lead to your emails being flagged. This includes using too many sales-focused or promotional messages, using trigger words in your subject line, or using excessive punctuation or all caps.
Finally, technical issues can also impact your email deliverability. This includes using a shared IP address or not authenticating your emails properly.
By understanding these reasons why emails go to spam, you can take steps to address the underlying issues and improve your email deliverability.
How to check if your emails are going to spam?
It’s important to know whether your emails are being marked as spam or not, as this can significantly affect your email marketing performance. Thankfully, there are ways to check if your emails are being marked as spam.
One way to do this is by running a spam test. There are various tools available that allow you to do this, such as Mail Tester, GlockApps, and Litmus. Simply enter your email address or domain, and these tools will test your email for spam triggers and give you a spam score.
You can also check your email deliverability and see how often your emails are ending up in spam by reviewing your email campaign reports in Klaviyo. Most email marketing platforms, including Klaviyo, provide detailed campaign reports that show you how many emails were delivered, opened, clicked, and marked as spam. If you notice a high percentage of emails being marked as spam, it’s a sign that you need to take action to improve your email deliverability.
Another way to check this is if there is a sudden drop in open rates across your campaigns.
Now, we’ll be revealing our four-step framework that can quickly get your Klaviyo emails out of the spam box. This proven method has been successfully implemented by brands generating millions of dollars in revenue every month. So, if you want to learn how to avoid being marked as spam and increase your email engagement, keep reading till the end.
#1: Clean Your List
To start, you need to get rid of anyone who is not engaging with your emails. This means removing subscribers who have not opened or clicked on any of your emails for an extended period of time. The timeframe may vary depending on your business, but it’s generally recommended to remove subscribers who have not engaged in the past 90-180 days.
You also need to clean invalid emails from your list before sending the campaigns. In general, a small portion (around 2%) of emails from your list expire each month. If you don’t clean these emails before sending the campaign, you will get increased email bounces which increases your chances to go in spam.
By cleaning your list, you are improving your engagement rate and sending signals to email providers that your content is valuable to your subscribers. To do this in Klaviyo, you can create a segment of unengaged subscribers who have not opened or clicked on your emails within the last 90-180 days.
👉 You can use Kleanify to automatically perform your list cleaning every week and keep unengaged subscribers & invalid emails at bay.
Step 2: Pause Low Engagement Flows
Next, you need to pause any flows that have low engagement rates, such as cross-sell flows or browse abandonment flows or customer winback flows. These flows may be important for your business, but if they are not generating engagement, they are negatively affecting your email deliverability. Pausing these flows will allow you to focus on other flows that are generating engagement and positive votes.
Step 3: Focus on Subject Lines
Your subject lines play a crucial role in getting your emails opened and engaged with. To improve your open rates, you need to focus on creating subject lines that are relevant, attention-grabbing, and personalized. Personalization can be as simple as including the recipient’s name or referencing their previous purchase history. You can also try A/B testing different subject lines to see which ones perform best with your audience.
Step 4: Segment Out Low Deliverability Providers
Different email providers have different metrics to determine whether or not your emails are spam. By segmenting out low deliverability providers, you can focus on engaging with the subscribers who are more likely to receive your emails in their inbox. To do this in Klaviyo, you can check your advanced reports to see which email providers have lower open rates and click-through rates. You can then create a segment of subscribers who use those email providers and focus on engaging with them separately.
Bonus Step: Dedicated Sending Domain
If you are still having issues with spam after implementing the first four steps, you can consider using a dedicated sending domain. This means setting up your own domain so that you are the only one sending emails from it. This can be a major hack to improve your email deliverability and get out of the spam box. However, it requires some technical expertise to set up and you must warm up the sending domain slowly over time to build up your reputation with email providers.
In conclusion, getting out of the spam folder in Klaviyo can be a daunting task, but with the right approach, it’s definitely achievable. By following the four-step framework outlined in this article, you can improve your email deliverability and get your emails in front of your audience. Remember to focus on building positive engagement, segmenting your lists, and identifying low-performing email providers. And if you’re feeling adventurous, consider setting up a dedicated sending domain to take your email deliverability to the next level. With these strategies in place, you’ll be on your way to landing in the inbox where your emails belong.
